My name is Alina Kroeker and I am a denim expert

When you tell me you can't find jeans that fit I understand, because I've been there. 

I am a designer, pattern maker and a micro manufacturer that does everything in-house to create the exceptional jeans that you will love and cherish for years to come. Denim that feels like home.

When you tell me you can't find jeans that fit I understand, because I've been there. 

I am a life-long lover of denim. About ten years ago when I arrived in Vancouver,  I was in love with some of the nicest jeans brands out there. One of my favorite things to do, was to head south for shopping trips to Seattle and paw through some of the great sales the city had to offer. 

However that all ended when my body changed.

Suddenly, I was outside the regular size ranges on jeans that I loved and cherished, and even depended on for everyday comfort. So I traded my jeans for leggings, which is easy to do in this city where it rains all the time and boots are a go to fashion staple. A couple of times I broke down and bought less than great jeans, and whether it was quality or fit, they all wound up in the back of my closet because of poor fit, shrinkage or holes.

Being a professional, I had a good income and could afford to spend money on myself, however no matter how much money I wanted to throw at the problem, there were simply no options for me. 

Although I worked in a pretty casual environment, I wanted to look professional and feel great about “my brand”. I didn’t want to come to work in leggings all the time. I was really down on myself. 

I loved wearing jeans so much I wanted that feeling back! It became my personal mission to create dream denim. I’ll be honest with you, when I invested in this business, I never realized how intricate the process of fitting, or complicated the sourcing and testing of materials, or physically demanding it is to sew a pair of jeans to the highest degree of quality.

I persevered. 

I didn’t back down. 

I learned the in & outs of what is required to make magic with denim.

I am honored to customize hand crafted denim for people by making made to measure jeans or taking their favorite pair and making more of them. I design exceptional fit, choose premium materials and make your butt look like a million bucks. 

I want everyone to have that glorious feeling where you look in the mirror and can’t help but grin ear to ear at your reflection. They don’t call me the crotch pleaser for nothing!

I understand how hectic life is, so I have tailored a process that is not only simple and easy for you, but one that produces amazing results. You will be understood, supported and have invested in a piece of clothing that will be an indispensable piece of your wardrobe. 

You deserve to have denim that reflects your personality and flatters your body. 

Are you ready to feel amazing in your new jeans?

Your perfect fit is waiting for you!

Love <3


Are you tired of shopping for jeans?

Your perfect jeans are just one click away.

Join my denim tribe who have said NO to endless shopping trips and online returns, no to disappointment with yet another brand or service plumber butt or mom/dad butt. And YES to endless confidence and compliments, and ladies, yes to ditching their leggings collection for a more confident, fashionable and beautiful you.

Are you ready to feel amazing in your new jeans?


Is made to measure worth it?

Explore why these women chose to buy made to measure and if they would recommend it to you.

Fit Guide